Crafted by: Sally Monterrosa
One of my favorite things about launching Crafted has been the opportunity to meet so many inspiring women in a variety of industries. The owner of a chic salon near my hometown, I connected with girlboss, Sally Monterrosa. After a few back and forth instagram DMs, she invited me to host a calligraphy event at her salon, and I was totally in! Just two weeks ago we held the intimate event with 12 girls. Her salon space is this beautiful NYC-style loft with a boho chic vibe - the perfect ambience for creative energy! For my first "Crafted by" post of 2018, I interviewed Sally on all things business, hair, and what inspires her.
- What inspired you to start your own venture?
I was ready to bring my own visions of what my dream salon would be. I had the deep desire to create a space that not only served great hair, but also workshops, community building and creating a brand that really was an experience from the moment you walked in until the moment you left. My vision was to build a culture and a lifestyle, specifically catering to the female community.
- What eventually made you take the leap?
I was tired of working for someone else! I wanted to fully emerge in something where I had more creative control and a space to cultivate what I believed in. Also, becoming a mother of two little girls definitely was a deciding factor in honing in on a location that was not only one that spoke to me, but also closer to home. ( I mainly worked in NYC prior to opening)
- When did you know this was the career for you?
I realized this was for me when I cut my own hair at 9 years old and started giving my friends hair cuts at the age of 13, and everyone would try to make an appointment with me at my house. They believed in me and I made sure I always did my best and gave them an experience they would remember. It lit a fire in me. I knew I had a gift and I felt a sense of security and promise. It just felt really right for me.
- Do you have a motto or quote that you live by?
If your dreams don't scare you, they are not big enough.
- What's your word of advice for someone looking to pursue a similar career?
I always tell my team and upcoming rising stars at the salon, that the time is now to learn EVERYTHING. Take every job, big or small. Say yes to everything. Really cut your teeth. When you first start, really zone in on the artist you want to be. In order to find your true passion, I believe you must try everything. Cut, color, styling, makeup. The more skilled you are the more you can do, the bigger the opportunities. Try it all and start to hone in the things that you LOVE and want people to love about you, and then master it. Never stop learning and stay humble every step of the way. People love true connections, the more real you are, the more invested in your craft and your story, the more people will gravitate towards YOU over anyone else.
- How was social media affected your business?
We are a hidden gem and an appointment only Salon. Our referrals and social media have been the only marketing tool we have used. It has helped us reach many people, and one of the main avenues how people find us. Our clients come from far, and we are always their destination. They have researched us enough to know that Boho, is where they want to be. Social media has also placed me in the paths of some incredible fellow creatives who I admire and have had the pleasure of collaborating and meeting.
- What is the best piece of advice you have ever received?
Always find sacred time for yourself. A healthier you is a better you.
- In the rare moments where you're not being a total #girlboss what are some things you love to do in your spare time?
A few things help me decompress. Spending time with my family is always first! I find cooking relaxing. A good spiritual book. And definitely putting in a good solid run. It is my therapy!