Crafted by: Jeannine & Renee
Wine & Calligraphy - two of my favorite things! That's why when I came across wine glass writers I just had to get my hands on them. The ladies of Wine Glass Writers were so kind to send me a box of samples and I've had so much fun writing on just about everything! Seriously, while wine glasses are the obvious choice, you can also write on mirrors, plates, and more! It doesn't rub off until you wash it with soap and water, so that's another win for me. Anyway, back to why we're here...Jeannine & Renee are the mother/daughter duo behind Wine Glass Writers, and I couldn't wait to share their inspiring story with you.
Wine Glass Writer || Jeannine & Renee
What inspired you to start your own venture?
Jeannine: There was nothing on the market like it, and I felt like it was a great product - I knew that I would regret not taking the leap to try it.
What made you take the leap/how did you get to where you are today?
Jeannine: It was a much needed solution that solved a wine problem many entertainers have. after researching and found out that no one else was doing this, it was faith in herself that made her believe she could do this.
Renee: I took a leap of faith in 2012 when I quit a job that was no longer fulling me to travel for three months around central America. I then moved to Canada and in 2013, decided to join forces with my mom to start our Canadian operations and begin building the Wine Glass Writer brand for the long-term.
What's your unofficial business motto/a quote or saying that you live by?
Jeannine: "Keep it simple," this is has been our motto from the get go and not to get to caught up with the details; the rest sorts itself out.
Renee: While its unofficial, we like to practice “worker smarter, not harder”. I try to find ways to best use my time to try to keep a balance of working the mind and body. For example, I farm part time too and I will work out in the field until it’s too hot, then get inside and make sales calls until its cooled off outside and can get back to work in the field.
How has social media affected your business?
Jeannine: It has helped build value in our brand, and has keep the excitement about the product going. We love to see new uses that people come up with.
Renee: Social media has given our brand a voice and shown our followers that we are a genuine family business and real mother-daughter team. It has allowed us to position our product not only as a fun ice-breaker at social functions but as a useful household marker with dozens of functional uses. Our advice for success on social media is be yourself and be honest with your pictures and your voice. While we take iphone pics and repost users pics all the time, we like to post real pictures of our product in use with no digital photo alterations and never be afraid to post something quirky here and there. We may have lost a follower or two because of my poor spelling but the rest of our followers appreciate that I am real and not a computer.
Do you have any tips for building a strong following?
Jeannine: Beautiful photos, positive affirmations, caring for your followers and listening to their needs. I have always appreciated Ben & Jerry’s “caring capitalism” philosophy and tried to instill that with our ethical labor and environmental standards.
Word of advice for anyone looking to pursue a similar career:
Jeannine: A business plan was a waste of time for me. Hard work and determination will build any brand and always dream big!
Renee: If you are passionate about something or have an innovative idea, pursue your dreams. Our family started this business with a small inheritance and now mom and I get to work to together selling a product we love in and industry we are enthusiastic about, but if you’re not truly passionate about what you’re doing, you won’t be able to put in the hard hours it takes.
In the rare moments where you're not being a total #girlboss what are some things you love to do in your spare time?
Jeannine: Drink wine, entertain family & friends, play ukulele and work out in the garden.
Renee: Run our small farm (@stewberryfarm) ,backpack, be outdoors and away from technology cause I am on it so much during the work days.